TALK l Tengo un vochito en mi corazón: The Volkswagen Beetle in Mexico – 29 June 2011, 17:00 – 19:30 * Event Type: Seminar * Speakers : Bernhard Rieger (UCL)
Mexicans from many walks of life regard the Volkswagen Beetle as a quintessentially Mexican vehicle. Drawing on business records, diplomatic records, the Mexican press, advertisements, and interviews with Mexicans, this paper explores how a German car with roots dating back to the Third Reich became a popular, highly revered automobile in Mexico between the 1970s and 1990s. Charting the Beetle’s history in Mexico illuminates wider trends of recent globalization and allows us to understand how commodities are domesticated in foreign lands, thereby achieving a global iconic status that strengthens rather than undermines national identities.
Venue : STB7 (Stewart House, basement)
The Stewart House seminar rooms can now be accessed via the Russell Square entrance. Ask reception for directions to the second floor seminar rooms. Download a map of the central precinct with directions for getting to the University of London Senate House.