EXHIBITION | BRAZIL AT HEART : Until 2nd September , London

Featuring short films, artworks and footballing legend Neymar, the Brazil At Heart exhibition opened on Saturday 28th July at the brand new Brazilian Embassy building on Cockspur Street. Officially opened by Brazilian President Dilma Rousseff , Brazil At Heart runs until 2nd September and will give Londoners and visitors the chance to find out what to expect when Brazil hosts the 2014 FIFA World Cup in 12 cities.
In one virtual exhibit, visitors can test their ‘keepy-uppy’ skills against none other than 19-year-old football sensation Neymar, who has already been setting the London 2012 Olympic football tournament alight.

Another area, featuring the unique Visorama technology, allows visitors to put on a pair of binoculars and take a 360º trip through the ‘Marvellous City’ of Rio de Janeiro.

It is also a chance to see Brazil’s lesser-known World Cup host cities, from Manaus in the heart of the Amazon to Porto Alegre in the far south. A video mapping system will help visitors find their way around, plus a piece of installation artwork by the art group Bijari
from Sao Paulo, which is made up of architects and artists dedicated to creating multimedia installations.

Brazil at Heart will also offer lectures and workshops organised by the Brazilian government and partner institutions. A full programme will be available shortly on the website

Brazil at Heart Exhibition
Address: Brazilian Embassy in London (14-16 Cockspur Street, SW 1 Y
5BL, near Trafalgar Square)
Date: from 28th July to 8th September
Opening hours: 12pm to 6pm Tuesday – Saturday 

More about the exhibitors

We R No Race gives visitors the chance to take part in a live DNA study and find out about their own genetic origins. Set up by Professor Sergio Pena of UFMG (Federal University of Minas Gerais), We R No Race aims to prove that the historical definition of “races” is completely mistaken. While there are some physical characterics that are typical of some continents –like skin colour – if we look at the human genome, the vast majority of variation occurs between people of the same population. However, as human beings spread across the world from Africa 60,000 years ago to populate other continents, new mutations occurred randomly in their genes and became geographical genome markers. So, the We R No Race project can help us discover which continent our DNA comes from. The team is taking swabs from the inside of visitors cheeks, who give their country of birth and that of their grandparents. Each will receive a unique code, and in November 2012 the results will be available to view on the We R No Race website.  This piece of research will be the prelude to larger studies to be made in the 2014 World Cup and 2016 Olympics and aims to present Brazil as an open and friendly country, where people from around the world, athletes and the public, will be received without fear of discrimination.

Caafé helps organisations and ordinary people to turn meaningful moments and experiences into art, and at the same time benefit young artists living in the favelas of Rio. The project was founded by anthropologist Bruno dos Santos, who grew up in a poor community and wanted to give something back. He starts by interviewing the individual or organization about the experience that they wish to celebrate – be it a wedding, the birthday of a family member, or the product or service that their company offers – focusing on the feelings to be communicated rather than just the facts. This “briefing” is then taken to the team of artists, who are chosen via competitions and overseen by a creative director, to produce a piece of art. This might be a comic, an illustration for a book cover, a theatre sketch, or painting. Using the disciplines of philosophy, ethnography and creativity, Caafé aims to provide a sustainable source of income to artists who otherwise might not have been able to earn a living through their work. www.caafe.com.br

It’s Noon is a unique social network for creative professionals, which has now reached 20,000 members in Brazil and this success has helped pave the way for its recent launch in English. It’s Noon helps anyone working with creativity to find and share work – the platform includes a ‘creative call’ function to source submissions for briefs plus a way of crowdfunding projects. It’s Noon has its own currency to enable payments for work, but what’s more, currency can also be earned through good feedback. It has a function similar to ‘Like’ which enables members to pass on  currency when they spot a piece of work that they enjoy. www.itsnoon.net

Sodet is one of the start-up success stories from Recife, capital of Pernambuco state in Brazil’s tropical north-east and home to the “Porto Digital” technology hub. Sodet creates digital strategies to help its clients engage with their key audiences in a meaningful way. The agency does this by first of all creating a “netnography” – a study of different groups’ digital behaviour, and then identifying potential strategies. One case study is the social e-commerce platform created for the Magazine Luiza – Brazil’s answer to Argos – where users can create and personalize their own version of the store, and sell their favourite products to their friends via Facebook to earn commission.  For more information: www.sodet.biz

Advanced Visual Apps have brought Rio de Janeiro to life in unbelievably high resolution with the StereoEssays film. Put on the special glasses at their stand and take a trip around the beaches, the favelas and the Mangueira Samba School. As well as producing stereoscopic  films in 4k resolution like these, Advanced Visual Apps enable ultra-high resolution films to be streamed in real time, and has also recently produced the NetFans app, which is a way for sports fans at home to add their own presence to the atmosphere inside big events.  Via the app, fans can project their own images inside the match, by uploading their photo which is then included on a big screen within the venue. For more information: www.lavid.ufpb.br www.estereoensaios.com.br

Modulo is a Brazilian IT company that continuously monitors all of an organisation’s equipment and connections to the outside world and alerts when risks are detected. They have protected events such as the UN Rio+20 earlier this year, including the physical security of the delegates through a partnership with Tyco. At the event, Modulo took feeds from the people, process and IT technology natively and integrated with Tyco’s Proximex solution which gives feeds from ID Badges, CCTV, traffic feeds etc. Having successfully managed all security incidents in the centre and defended against significant and new attacks from the outside, the event ran flawlessly and as a result the Brazilian Govt has invited Modulo to bid for contracts to manage all security for the 2014 Football World Cup and the 2016 Olympics.

At Brazil At Heart, Modulo is demonstrating the Total Security Command & Control solution, which can show a single dashboard for Olympic security, live feeds from Transport for London showing 2,500 CCTV cameras around London, live feeds from the Metropolitan police, the Fire & Ambulance Services and many more in a unique single console. www.modulo.com

Olympics Observatory is a project by the National Institute of Science and Technology for the Web (InWeb), which monitors the event in real time, using social networks. It can tell visitors which are the most popular athletes in the moment that they are visiting. It can also show which events are the most talked about – each sport is assigned a different colour to help reveal the size of the ‘buzz’. Have a look at the Observatory here www.observatorio.inweb.org.br/olympics.  InWeb aims at developing models, algorithms and novel technologies that make information distribution through the web more effective and safe.

MJV is the first Brazilian company to approachbusiness with the methodology that is known as Design Thinking, an approach that uses a designer’s visual way of thinking in order to identify issues, transform them into future visions and create strategies to make them come true. MJV started life as a technology consultancy 15 years ago, and now provides custom innovation solutions regardless of the client’s industry sector. However, MJV’s experience in mobile technology enables these solutions to be targeted to this increasingly important platform. These solutions have included apps to help first-time air travellers get to grips with flying, and to enable diabetes sufferers to monitor their health more effectively. www.mjv.com.br

Visorama: In the 18th century, English painter Robert Barker patented and made a
fortune with his monumental mural paintings of Edinburgh, three storeys high and complete with ladders and platforms so that viewers could see every detail. His landscapes were a huge success when he presented over 100 of them in Leicester Square, London, between 1793 and 1863, charging a stiff 3 shillings for the experience. Three centuries later, not far from where Barker presented his innovation, an updated technology for immersive visualization and interaction with huge landscapes of London and Rio de Janeiro is being presented at the Visorama exhibit.  Developed over 10 years by Brazilian mathematicians, and launched by Rio-based company Digitok in 2011, Visorama is the first system of its kind to use a natural interface – a kind of binoculars – to navigate 360 degrees panoramas of more than 100 gigapixel with no latency. That means that the user can zoom into the image to see every detail. In addition, it’s the first system of its kind that allows all sorts of multimedia content, such as videos, animations, audio and text to be integrated into the experience. Visorama can be used for a variety of sectors, such as tourism, museums and cultural centres, entertainment and simulation.

Soccertime is an artwork by German artist Hans Donner, who travelled to Brazil aged just 25,  without speaking a word of Portuguese, to pursue his dream of working in design in the Marvellous City of Rio de Janeiro. Today, he is the director of Brazil’s biggest TV channel, Rede Globo, and for Brazil At Heart has designed an app inspired by country’s obsession with football. Soccertime is an app for the Android and iPhone that provides the user with a clock whose second, minute and hour hands are represented by footballs, no matter what time of day it is. http://www.hansdonner.com


About Latinos in London l www.LatinosInLondon.com

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