Brazilian Fashion Takeover @ Bluebird London Fashion Store . 17 – 28 September

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Brazil Rising is the new pop-up boutique showcasing the best of Brazilian fashion and design talent in London. Hand-picked by renowned Fashion icon and entrepreneur, Alice Ferraz, the Brazil Rising pop-up introduces a dynamic cross-section of iconic and directional Brazilian brands, recognized and celebrated for their individuality but diversity as a collective. Dubbed as being ‘the ones to watch’, the pop-up provides the first ever retail access in the UK to these Brazilian brands, which already attract international appeal.

Venue: The Shop at Bluebird, 350 Kings Road SW3 5UU

Opening Times:  10am to 7pm (Sundays Midday to 5pm)

Osklen, Patricia Viera, Cris Barros, Vanessa Montoro, Martha Medeiros, Andrea Marques, Barbara Bela, Adriana Degreas, Tigresse and Luiza Setúbal for LOOL are now featured in our POP-UP space for two weeks, coinciding with London Fashion Week.

Hand-picked by renowned Fashion icon and entrepreneur, Alice Ferraz, the pop-up introduces a dynamic cross-section of iconic and directional Brazilian brands, recognized and celebrated for their individuality but diversity as a collective. Dubbed as being ‘the ones to watch’, the pop-up provides the first ever retail access in the UK to these Brazilian brands, which already attract international appeal.

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Brazil’s finest examples of tailoring and luxurious dressing, craftsmanship, fashion-forward aesthetic, passion for texture, color and technology are all on showcase. Exquisite womenswear designs sit alongside designer jewellery and swimwear.

“Brazilian fashion has grown to be a real world class player, producing home-grown brands and designer pieces that add value internationally. Brazil no longer purely represents a seasonal desire or a stereotypical colour or culture trend. The fashion industry in Brazil is a solid multi-billion dollar industry, strong enough to cater to over 200 million fashion conscious Brazilians. To date, there are many cases of local designers going global, working for major maisons and selling in top destinations. But there is room for much more. With the Brazilian pop-up at The Shop at Bluebird, we are unveiling Brazil’s best kept secrets and making these designers finally available in London.” – Alice Ferraz

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‘The Shop at Bluebird is extremely excited to be hosting the Brazil Rising shop-within-a-shop during London Fashion Week. As part of the store’s on-going search for exciting and inspiring design talents with a global prospective on fashion, the partnership with Alice Ferraz presents an edit that highlights the best that Brazil’s effervescent fashion scene can offer.’ – Paul Baptiste, Operations Manager at The Shop at Bluebird

“Initiatives like these are essential to Brazilian fashion. Not only to gain international recognition but to influence global fashion and also help dictate it. Until recently, there has been only a superficial understanding of what is produced here and we have been somewhat shy to promote the depth of our designer offering. Now is the time however, and the mix of brands selected to represent us at the The Shop at Bluebird pop-up not only reflects the strength of our national hand-made brands but also embody the “bossa” of our urban fashion.” – Daniela Falcão, Editor of Vogue Brasil

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